Everyday Complete Dog Food — Made with British Beef, Chicken & Vegetables

Alpha Everyday is a no-nonsense complete dry dog food crafted for adult dogs who need reliable, balanced nutrition day in, day out. Made with British beef and chicken alongside wholesome vegetables and added vitamins and minerals, it delivers everything your dog needs to stay healthy and happy — without the fuss or the inflated price tag.

With a straightforward, honest recipe and a generous 10kg bag, Alpha Everyday is the dependable choice for dog owners who want quality British nutrition at a sensible price.

Why Choose Alpha Everyday?

• Made with British Beef & Chicken — quality home-grown protein sources your dog will love
• 22% Protein — supports healthy muscle maintenance in adult dogs
• Whole Peas & Vegetables — natural fibre for healthy digestion
• Added Vitamins & Minerals — including Vitamins A, D3 and E for immune, bone and overall health
• Nutritionally Complete — everything your adult dog needs in one bowl
• VAT Free — making it even better value for everyday feeding
• Made in Britain — by a trusted name in pet nutrition for decades

Frequently Asked Questions

Is Alpha Everyday suitable for all adult dogs?

Yes — Alpha Everyday is formulated as a complete diet for adult dogs of all breeds and sizes. It provides balanced nutrition for dogs in normal to moderate activity levels. For highly active, working, or sporting dogs, Alpha Performance Chicken & Rice offers 30% protein and higher energy to match greater demands.

My dog has a sensitive stomach — is this suitable?

Alpha Everyday contains cereals, beef, and poultry, so it may not be ideal for dogs with known grain or protein sensitivities. For sensitive dogs, we'd recommend Alpha Sensitive Extra Duck & Rice — a gentle hypoallergenic alternative formulated for dogs with dietary sensitivities.

Can I feed Alpha Everyday to my puppy?

Alpha Everyday is formulated for adult dogs and is not recommended as a sole diet for puppies, who have different nutritional requirements. For puppies, Alpha Sporting Puppy Chicken & Rice is the ideal starting point, providing the higher protein and calcium levels needed for healthy growth.

How long will a 10kg bag last?

For a medium-sized dog (around 20kg) eating approximately 310g per day, a 10kg bag will last roughly 32 days. For smaller dogs or multi-dog households, adjust accordingly. The 10kg size is ideal for medium to large dogs or families with multiple dogs looking for a cost-effective daily diet.

Is Alpha Everyday a British-made product?

Yes — Alpha has been producing trusted pet nutrition in Britain for decades. The Everyday range is made with British beef and chicken, reflecting Alpha's commitment to quality home-grown ingredients at accessible prices.

Browse the full Alpha Dog Food range to find the perfect formula for your dog's age, breed, and lifestyle.